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Telemundo’s late night sports and entertainment show, Titulares Y Más, needed a better positioning based on what its content was really delivering to the audience. The show was already #1 in its air time, but still had a lot of potential.  This turned the project into a very interesting challenge in which we developed everything from strategy to the assets production and even co-directed some of the show’s contents. The hosts had all the sports knowledge and incredible humor that entertained the audience every night. An audience that gets home late every day and just wants to forget their day’s troubles. With this insight in mind, we developed the stories of a character that gets so hooked with the show that he completely forgets his heavy reality.  That’s how we came up with the show’s tagline: Titulares Y Más. El lado más divertido del deporte. (The funnest side of sport)