EL AUTOBUS NEWS
Get ready to laugh and learn with “Hispanics Be Like!” Our new initiative is flipping the script on market research, using humor to understand the Hispanic market. “What if market research could be as entertaining as your favorite comedy show?
Big thank you to @Produ for featuring our story!
SUPER BOWL 2024’s STUNNING DISPLAY OF GRAND BUDGETS
In a new exclusive article with Creative Circle USA, Roberto Fonfria, founding partner of the agency El Autobus, gives us his perspective on the Super Bowl LVIII and analyzes this year’s ad campaigns, which were marked by a strong presence of celebrities and large budgets, but with ideas that were not up to par.
“AD BASEL HOPPED ON THE BUS”
Colors, shapes, and unique perspectives came together on December 7th as seven artists—Andres Diez, Arnaud Pages, Mariela Rueda, Ricky Vior, Roberto Fonfria, Oliver Ehmig, and Gabriel da Silva—gathered at El Autobús headquarters to showcase their unique talents.
Ad Basel, organized by the Circle of Creatives USA, brought advertisers, artists, clients, models, media, representatives, and family together in a cool setting. Everyone, including those on their way to another event, felt welcome as they stopped by our gallery to experience the unique perspectives of these artists.
See more about the event:
https://waduproductions.pixieset.com/adbasel2023/
Miami Is Emerging as a Creative
El Autobus a Miami creative and production agency, was founded by two Venezuelan refugees, Roberto FonfrĂa and SimĂłn De Franca. Their connections to South America helped them grow in Miami, and the shop was acquired by independent agency Anchor Worldwide.
Our Creative Director, Sandra Weisinger, has been selected by FIAP – Festival Iberoamericano de la Publicidad andÂ
We find ourselves amongst great company as a new MDC Partners partner. Keep an eye out for future projects! And read all about the expansion.
MDC Partners Global Team had an amazing time catching up in-person in Miami with MDC’s Latin American Affiliate Partners for several joint planning sessions to advance the mission of growth + innovation in the region.Â
Beyond DEI: As Hispanics move from minority to mainstream, brands need to seize the culture – and audience.
Sandra Weissenger: Hispanics are not a small piece of the market, we are the market that will make their brands grow
Muse by Clio: It’s Not Nothing: The Power That Facing Trauma Brings to the Here and Now
4 ways we’ve found our way through worry. By Roberto FonfrĂa
We are featured in the latest issue of the @HispanicMarketingCouncil’s Hispanic Market Guide. Our Creative Director, Sandra Weisinger, was interviewed for a segment on the creativity of multicultural agencies in which she shares the importance of an agency having cultural insight. Our award-winning campaign for @Uplight Group was selected and featured alongside the article.
To read the full story, check out pages 102 – 112