EL AUTOBUS NEWS
SUPER BOWL 2024’s STUNNING DISPLAY OF GRAND BUDGETS
In a new exclusive article with Creative Circle USA, Roberto Fonfria, founding partner of the agency El Autobus, gives us his perspective on the Super Bowl LVIII and analyzes this year’s ad campaigns, which were marked by a strong presence of celebrities and large budgets, but with ideas that were not up to par.
“AD BASEL HOPPED ON THE BUS”
Colors, shapes, and unique perspectives came together on December 7th as seven artists—Andres Diez, Arnaud Pages, Mariela Rueda, Ricky Vior, Roberto Fonfria, Oliver Ehmig, and Gabriel da Silva—gathered at El Autobús headquarters to showcase their unique talents.
Ad Basel, organized by the Circle of Creatives USA, brought advertisers, artists, clients, models, media, representatives, and family together in a cool setting. Everyone, including those on their way to another event, felt welcome as they stopped by our gallery to experience the unique perspectives of these artists.
See more about the event:
Miami Is Emerging as a Creative
El Autobus a Miami creative and production agency, was founded by two Venezuelan refugees, Roberto Fonfría and Simón De Franca. Their connections to South America helped them grow in Miami, and the shop was acquired by independent agency Anchor Worldwide.
Our Creative Director, Sandra Weisinger, has been selected by FIAP – Festival Iberoamericano de la Publicidad and
MDC Partners Global Team had an amazing time catching up in-person in Miami with MDC’s Latin American Affiliate Partners for several joint planning sessions to advance the mission of growth + innovation in the region.
We are featured in the latest issue of the @HispanicMarketingCouncil’s Hispanic Market Guide. Our Creative Director, Sandra Weisinger, was interviewed for a segment on the creativity of multicultural agencies in which she shares the importance of an agency having cultural insight. Our award-winning campaign for @Uplight Group was selected and featured alongside the article.
To read the full story, check out pages 102 – 112