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Gatorade faces a huge challenge in Latin America; consumers are surrounded with misinformation and myths regarding nutrition and hydration. The brand needed to educate teen soccer players in the region.

Our proposal was to create an educational platform that could reach this target through creative and engaging content. We created Game On as the main platform that would host relevant content.

The biggest challenge was to transform all scientific information into fun and simple videos that our target could easily understand. First we created the series “True or False”: A series of videos that busts existing myths related to Gatorade, nutrition and hydration.

We then created the series “Science on the Field”. This video-series explains important facts are in fun scientific experiments performed at a soccer field.

Italian Trulli