STUDIO BRANDING
Collaboratica is a creative collective that focuses on creating spaces and experiences for both brands and people. Bringing together designers, brand strategists, architects and artists in order to create awe-inspiring commercial, institutional and private projects, interiors and brand experiences. Our proposal centralizes around Collaboratica’s design hub motto, portraying their unique integration of resources and personnel in a formula like manner.
The Collaboratica logo integrates lines, geometrical lettering and arithmetic notations, to emulate the combination of characters and serve as a representation of both space and architectural planning. The collateral, centers around layouts that honor positive and negative space as well as the development of a variegated pattern, which uses the logo as its original paradigm. The outcome is an emblematic identity that is approachable notwithstanding being modern and sophisticated.
COLLABORATICA’S MAIN BRANDING PRACTICES:
Typography – A custom typeface, inspired by linear geometry and technical drawings.
Notations – Arithmetic notations that integrate with our typeface in order to produce a “creative formula”.
Layout – Everything comes together in a layout that reflects mathematic formulas, creative development and space planning.
![Collaboratica_BrandBehavior](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_BrandBehavior.jpeg)
![Collaboratica_Stationary](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Stationary.jpeg)
Stationary
![Collaboratica_Logo](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Logo.jpeg)
Logo
![Collaboratica_Postcards](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Postcards.jpeg)
Postcards
![Collaboratica_Pattern](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Pattern.jpeg)
Pattern
![Collaboratica_Typeface](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Typeface.jpeg)
Typeface
![Collaboratica_BrandColors](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_BrandColors.jpeg)
Brand colors
![Collaboratica_Business+cards](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Businesscards.jpeg)
Business cards
![Collaboratica_LetterheadAndEnvelope](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_LetterheadAndEnvelope.jpeg)
Letterhead and envelope
![Collaboratica_Postcards (1)](https://elautobus.com/wp-content/uploads/2021/03/Collaboratica_Postcards-1.jpeg)
Postcards