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Ocean Spray, a great brand with great tradition in the US, launches in the Latin-American market to bring the benefits of the cranberry to every home.

For the launch, we created the first multimedia campaign that aimed to educate the market about the cranberry fruit, its origin and health benefits.

We traveled to Lanco, Chile, one of the most magical places on earth, where cranberries are grown and cultivated to produce a TV ad, a photoshoot and social media content.

We developed a design kit including POS that could later be used and adapted by each country.