Elautobus logo


Aimant is a life accessories brand with a strong purpose: to remind the world how valuable time is. Our proposal was to create more than a brand. We aimed to create a movement that inspires and encourages people to live in the moment, pursue their dreams and achieve their goals. With that in mind, we developed a new branding and visual identity.

The brand is young, simple and fresh. We came up with a set of brand values that were represented in every piece created – from the logo and business cards to the brand’s story, packaging and the catalogue.

Aimant is not only selling watches and accessories, but constant reminders: Time is a non-renewable resource.