Rana Furniture is a furniture store in South Florida. They offer some of the most recognized names in furniture and mattresses at low prices year-round. They had always invested heavily in local advertising but all the content was hard-sale focused on price.
We were tasked with the challenge of creating a branding campaign where they could communicate their brand values and portray a higher-end consumer. Our proposal was to create a series of humurous TV ads using typical family insights in a setting where the furniture played an important role.