COMMERCIAL & CAMPAIGN
We traveled to Lanco, Chile, one of the most magical places on earth, where cranberries are grown and cultivated to produce a TV ad, a photoshoot and social media content.
We developed a design kit including POS that could later be used and adapted by each country.
Ocean Spray, a great brand with great tradition in the US, launches in the Latin-American market to bring the benefits of the cranberry to every home.
For the launch, we created the first multimedia campaign that aimed to educate the market about the cranberry fruit, its origin and health benefits.
MARIA FERNANDA ROMERO: Creative / Art Direction & Design
SIMON DE FRANCA: Director & Creative Direction
GREGORIO DE FRANCA: Director of Photography
ROBERTO FONFRIA: Creative Direction SANDRA WEISINGER: Creative Direction VERONICA CANGAS: Creative / Copywriter
OCEAN SPRAY: Client