Brand Behavior

Brand Behavior

_Jucy Lu

BOUTIQUE BRANDING

Our proposal has at its core Jucy Lu’s altruistic philosophy while bringing attention to the hand-made aspect of the food and juices they produce. The brand is amicable, simple but well crafted, maintaining an almost monochromatic scheme to achieve balance. With this in mind we created: a large set of illustrations, typographic arrangements, icons, stamps and stickers; all of which are intermixed on the packing.

Click here to see Jucy Lu's web

Jucy Lu is a cold-pressed juice and health food shop that uses premium organic ingredients to provide necessary provisions to replace fast food with convenient healthy food. Jucy Lu does this by creating products that will not only be beneficial for you, but will also encourage you to live better. The ultimate goal being the creation of a lighthearted company that has only the best in mind for its clients.

Cold-pressed Juice Bottles

Cold-pressed Juice Bottles

Brand Behavior

Brand Behavior

Packaging

Packaging

Juice Bottles for Kids

Juice Bottles for Kids

Stationery

Stationery

Logo

Logo

Illustrations

Illustrations

Kids, regular and weekly juice bottles

Kids, regular and weekly juice bottles

Packaging

Packaging

Weekly Juice Bottle

Weekly Juice Bottle

Brand Behavior

Brand Behavior

Business Cards

Business Cards

Smoothie Cup

Smoothie Cup

Cap

Cap

Food Wrap

Food Wrap

T-shirt

T-shirt


DANI V. SANCHEZ: Creative / Art Direction, Design, Illustration & Retouching
ROBERTO FONFRIA: Creative Direction
GREGORIO DE FRANCA: Director of Photography
VANESSA MORADO & MARIELA MARTINEZ: Clients

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