Brand Behavior

Brand Behavior

_Jucy Lu

BOUTIQUE BRANDING

Our proposal has at its core Jucy Lu’s altruistic philosophy while bringing attention to the hand-made aspect of the food and juices they produce. The brand is amicable, simple but well crafted, maintaining an almost monochromatic scheme to achieve balance. With this in mind we created: a large set of illustrations, typographic arrangements, icons, stamps and stickers; all of which are intermixed on the packing.

Click here to see Jucy Lu's web

Jucy Lu is a cold-pressed juice and health food shop that uses premium organic ingredients to provide necessary provisions to replace fast food with convenient healthy food. Jucy Lu does this by creating products that will not only be beneficial for you, but will also encourage you to live better. The ultimate goal being the creation of a lighthearted company that has only the best in mind for its clients.

 Cold-pressed Juice Bottles

Cold-pressed Juice Bottles

 Brand Behavior

Brand Behavior

 Packaging

Packaging

 Juice Bottles for Kids

Juice Bottles for Kids

 Stationery

Stationery

 Logo

Logo

 Illustrations

Illustrations

 Kids, regular and weekly juice bottles

Kids, regular and weekly juice bottles

 Packaging

Packaging

 Weekly Juice Bottle

Weekly Juice Bottle

 Brand Behavior

Brand Behavior

 Business Cards

Business Cards

 Smoothie Cup

Smoothie Cup

 Cap

Cap

 Food Wrap

Food Wrap

 T-shirt

T-shirt


DANI V. SANCHEZ: Creative / Art Direction, Design, Illustration & Retouching
ROBERTO FONFRIA: Creative Direction
GREGORIO DE FRANCA: Director of Photography
VANESSA MORADO & MARIELA MARTINEZ: Clients

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