Brand behavior

Brand behavior

_El Autobus

re-BRAND

We are El Autobus, a full service creative studio and production company. Our work varies from building the personality and identity of small start-ups, to helping well-known corporate brands find their groove. Creativity is the common thread: finding the most memorable and effective way to achieve a communication goal while creating a great consumer experience along the way.

For our re-branding, we retrofitted the old Autobus look with its new values, utilizing our original Kombi with wings logo and imagining what its boarding ticket would look like. The outcome is a modern and dynamic take on vintage bus tickets, through which we showcase our four main services: branding, advertising, production and content creation.

The main design practices that represent our identity are:

  • Logo – created to be modular, to represent El Autobus’ current and future services.
  • Typography – we developed a custom typeface, drawing inspiration from vintage public transportation typography, paying particular attention to vintage buses.
  • Iconography – Showcasing El Autobus’ 4 main services and its identity. All created to look like stamps found on vintage bus tickets.
  • Photography – we imagined our beloved Kombi taking a road trip through Miami and created various scenes to represent everything El Autobus stands for: approachability, creative work and a small but dedicated team.
 Stationery

Stationery

 Business Cards

Business Cards

 Logo

Logo

 Typeface

Typeface

 Brand colors

Brand colors

 Iconography

Iconography

 Envelopes and business cards

Envelopes and business cards

 Envelope

Envelope

 Letterhead and business cards

Letterhead and business cards

 Office space

Office space

 Office space

Office space

 Brand behavior

Brand behavior

 Website

Website

 Branded photography, El Autobus team

Branded photography, El Autobus team

 T-shirt

T-shirt

 Branded photography

Branded photography

 CD Case and branded Kombi

CD Case and branded Kombi

 Branded photography

Branded photography

 Branded photography

Branded photography


DANI V. SANCHEZ: Creative / Art Direction, Design, Illustration & Retouching
ROBERTO FONFRIA: Creative Direction & Fine Art
SIMON DE FRANCA: Executive Producer
GREGORIO DE FRANCA: Director of Photography
LUIS FERNANDO DE FRANCA: Portfolio Photography
EL AUTOBUS: Client (Self-branding project)

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