The outcome is an elegant and powerful identity where the product itself always takes the protagonist role. The idea is to always let the bags speak their own language.
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DeAbreu is a brand of Luxury bags for men made from genuine leather. The designer, Ruben De Abreu, is also an architect and thus, all his designs are inspired by rational architecture. Our proposal was to take his inspiration as the center of the brand’s story and identity. Every picture and every design considered the simplicity of the line and the geometry of classic forms.
MARIA FERNANDA ROMERO: Creative / Art Direction & Design
SIMON DE FRANCA: Director & Creative Direction
GREGORIO DE FRANCA: Director of Photography
ROBERTO FONFRIA: Creative Direction SANDRA WEISINGER: Creative Direction VERONICA CANGAS: Creative / Copywriter
RUBEN DE ABREU: Client