Collaboratica is a creative collective that focuses on creating spaces and experiences for both brands and people. Bringing together designers, brand strategists, architects and artists in order to create awe-inspiring commercial, institutional and private projects, interiors and brand experiences. Our proposal centralizes around Collaboratica’s design hub motto, portraying their unique integration of resources and personnel in a formula like manner.
The Collaboratica logo integrates lines, geometrical lettering and arithmetic notations, to emulate the combination of characters and serve as a representation of both space and architectural planning. The collateral, centers around layouts that honor positive and negative space as well as the development of a variegated pattern, which uses the logo as its original paradigm. The outcome is an emblematic identity that is approachable notwithstanding being modern and sophisticated.
COLLABORATICA'S MAIN BRANDING PRACTICES:
Typography - A custom typeface, inspired by linear geometry and technical drawings.
Notations – Arithmetic notations that integrate with our typeface in order to produce a “creative formula”.
Layout – Everything comes together in a layout that reflects mathematic formulas, creative development and space planning.
DANI V. SANCHEZ: Creative / Art Direction, Design, Typeface Design & Retouching
ROBERTO FONFRIA: Creative Direction
SIMON DE FRANCA: Creative Direction
GREGORIO DE FRANCA: Photography
LUIS FERNANDO DE FRANCA: Photography