Brand Behavior

Brand Behavior

_Collaboratica

STUDIO BRANDING

Collaboratica is a creative collective that focuses on creating spaces and experiences for both brands and people. Bringing together designers, brand strategists, architects and artists in order to create awe-inspiring commercial, institutional and private projects, interiors and brand experiences. Our proposal centralizes around Collaboratica’s design hub motto, portraying their unique integration of resources and personnel in a formula like manner.

The Collaboratica logo integrates lines, geometrical lettering and arithmetic notations, to emulate the combination of characters and serve as a representation of both space and architectural planning. The collateral, centers around layouts that honor positive and negative space as well as the development of a variegated pattern, which uses the logo as its original paradigm. The outcome is an emblematic identity that is approachable notwithstanding being modern and sophisticated.

COLLABORATICA'S MAIN BRANDING PRACTICES:

Typography - A custom typeface, inspired by linear geometry and technical drawings.

Notations – Arithmetic notations that integrate with our typeface in order to produce a “creative formula”.

Layout – Everything comes together in a layout that reflects mathematic formulas, creative development and space planning.

 Stationary

Stationary

 Logo

Logo

 Envelopes

Envelopes

 Postcards

Postcards

 Pattern

Pattern

 Typeface

Typeface

 Brand colors

Brand colors

 Business cards

Business cards

 Letterhead and envelope

Letterhead and envelope

 Postcards

Postcards


DANI V. SANCHEZ: Creative / Art Direction, Design, Typeface Design & Retouching
ROBERTO FONFRIA: Creative Direction
SIMON DE FRANCA: Creative Direction
GREGORIO DE FRANCA: Photography
LUIS FERNANDO DE FRANCA: Photography
COLLABORATICA: Client

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