Truth Beauty

Hi Everyone! I’m Dani, Art Director here at El Autobus. I’m here to talk to you about “The Bus Picks” our first ever column for our BRAND NEW BLOG!… Yes, we got a blog! It was time, wasn’t it? We really have some great surprises and ideas in mind and we can’t wait to share them with you. So stay posted and follow us on this lovely little journey we are on!

Now back to The Bus Picks. The Bus Picks is a series where we feature innovative products, designs, projects, ideas, campaigns etc… Last week we started posting about it on our Instagram and we got a lot of people interested in it, including ourselves, so that got us thinking “why stop there?”. If we really want to share the incredible projects that inspire us day to day, then heck maybe we can immerse into them even more and really show you why they really are so incredible. So here we are!

Beauty Lies Truth Kickstarter

Today we want to talk to you about this amazing project called #TruthBeauty, a project started by Harvard Business School MBA student Jessica Assaf and Alexis Krauss from Sleigh Bells. Truth Beauty is “a curated collection of the safest, highest-performing and most affordable skincare and makeup products on the market”.  

Jessica Assaf and Alexis Krauss

Jessica Assaf and Alexis Krauss

For this project they have partnered with Baggu and over 10 women-owned beauty brands (get the full list at the bottom of the post) to create two kits: a skincare essentials kit for both men and women ($50) and a makeup essentials kit ($55). Both are on pre-sale at kickstarter. But, what really makes this project so special is their continuous efforts to improve the beauty industry, which has long been run by corporate giants who put dangerous chemicals in our products.

Baggu

Baggu

Ilia Beauty

Ilia Beauty

SW Basics, of Brooklyn

SW Basics, of Brooklyn

Beauty Counter

Beauty Counter

So, if you’re passionate about the environment and/or your personal care products (I know I am!), I highly recommend that you take a look at the project. I actually ended up ordering both bags as a birthday present for myself! I will share and post about them as soon as I get them, because I really think it’s important for us to see that as customers we have a lot of power. If we only buy good products, those made and sourced in good ways, then we support everything around them and by doing that we make the world a little better. We can really make such a big difference by not buying all those damaging products and buying eco-friendly ones instead.

Get on over to their site truthbeautylies.com to find lots of info about these dangerous chemicals, what they are and what they are doing to us and the environment. There you will also find a really great guide that lists all the brands and products that are not only safe for us to use but they are also really, really good for you!

Brands on Essentials kit: Au Naturale, EO, SW Basics, Ilia, Pomega5, Alaffia, Jane Iredale, Shamphree, Beauty Counter, Baggu


Post by Dani V Sanchez - Good Manya

SOURCES
huffingtonpost.com/2015/03/16/truthbeauty-kickstarter-non-toxic-makeup_n_6876538.html?1426513862&ncid=tweetlnkushpmg00000035
beautyliestruth.com
kickstarter.com/projects/1231418826/truthbeauty-safe-effective-affordable-beauty-produ

PHOTOS
Jessica Assaf & Alexis Krauss - Kickstarter: #TruthBeauty
Baggu - twitter.com/baggu
SW Basics of Brooklyn - elizabethstreet.com
Ilia - salebite.com
Beauty Counter - huffingtonpost.com

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