Hello Friday! There really is no better way to start the weekend than by perusing something really awesome. Today our bus pick goes out to Aelfie, an amazing design studio that carries rugs and home décor as well as having a curated collection of textiles from around the world. Not only do they put out beautiful products, but they also take the utmost care to honor the tradition and history behind each textile; which they then put out in a refreshing contemporary way.
Aelfie, which also happens to be the name of it’s founder Aelfie Oudghiri, began her career as a Research Assistant in the Department of Middle Eastern Studies in Columbia University. Here, she began selling carpets out of her student housing in order to pay for her education, and thus began the rug dealing.
Currently both Aelfie and her studio-showroom reside in Greenpoint, Brooklyn, where she plans and designs all of her products. The actual crafting is then done in India, having everything hand-made using traditional weaving and embroidery techniques. The result is a new take on textiles that is sure to catch your eye. For sure the most striking part of Alfie’s work is how vibrant all the product are, which I just love. These are goods bursting in color that at the same time have a minimal, geometric but not too perfect feel to them. Basically, everything you would want from a product; elevating housewares to an almost art piece type of feel while still being completely utilitarian. It’s perfection!
Post by Dani V Sanchez - Good Manya