AELFIE

Hello Friday! There really is no better way to start the weekend than by perusing something really awesome. Today our bus pick goes out to Aelfie, an amazing design studio that carries rugs and home décor as well as having a curated collection of textiles from around the world. Not only do they put out beautiful products, but they also take the utmost care to honor the tradition and history behind each textile; which they then put out in a refreshing contemporary way.

Aelfie laying on her rugs, for the Wild Magazine

Aelfie laying on her rugs, for the Wild Magazine

Aelfie, which also happens to be the name of it’s founder Aelfie Oudghiri, began her career as a Research Assistant in the Department of Middle Eastern Studies in Columbia University. Here, she began selling carpets out of her student housing in order to pay for her education, and thus began the rug dealing.

Aelfie Francine Bedding

Aelfie Francine Bedding

Aelfie Rugs, for Design Milk

Aelfie Rugs, for Design Milk

Currently both Aelfie and her studio-showroom reside in Greenpoint, Brooklyn, where she plans and designs all of her products. The actual crafting is then done in India, having everything hand-made using traditional weaving and embroidery techniques. The result is a new take on textiles that is sure to catch your eye. For sure the most striking part of Alfie’s work is how vibrant all the product are, which I just love. These are goods bursting in color that at the same time have a minimal, geometric but not too perfect feel to them. Basically, everything you would want from a product; elevating housewares to an almost art piece type of feel while still being completely utilitarian. It’s perfection!

Aelfie Rug Close up, for Design Milk

Aelfie Rug Close up, for Design Milk

Aelfie and pillows, for Apartment Therapy

Aelfie and pillows, for Apartment Therapy

Aelfie Francine Bedding and various pillows

Aelfie Francine Bedding and various pillows

Aelfie rugs, for Design Milk

Aelfie rugs, for Design Milk

Aelfie rugs, for Design Milk

Aelfie rugs, for Design Milk

Aelfie Tumblr mash-up

Aelfie Tumblr mash-up

Take a peak at Aelfie’s inspiration here or browse through her instagram.

Till next Friday,
<3
Dani


Post by Dani V Sanchez - Good Manya

SOURCES
aelfie.com
openingceremony.us

PHOTOS
aelfie.com
aelfie.tmblr.com
thewildmagazine.com
design-milk.com
apartmenttherapy.com

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