FASHION & ACCESORIES BRANDING
The brand is young, simple and fresh. We came up with a set of brand values that were represented in every piece created - from the logo and business cards to the brand’s story, packaging and the catalogue.
Aimant is no longer selling watches and accessories, but constant reminders: Time is a non-renewable resource.
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Aimant is a life accessories brand with a strong purpose: to remind the world how valuable time is. Our proposal was to create more than a brand. We aimed to create a movement that inspires and encourages people to live in the moment, pursue their dreams and achieve their goals. With that in mind, we developed a new branding and visual identity.
DANI V. SANCHEZ: Creative / Art Direction, & Design . MARIA FERNANDA ROMERO: Creative / Art Direction & Design
ROBERTO FONFRIA: Creative Direction SANDRA WEISINGER: Creative Direction
SIMON DE FRANCA: Director of Photography